Laurent Guinand, PhD

Laurent Guinand, Ph.D.

President – GiraMondo Wine Ventures


Laurent Guinand is a French national. He comes from Lyon, not far from the Beaujolais Region. He started his career promoting the French wines in the US with Food & Wines from France, Inc. He then became a banker and worked on financing food and wine ventures in the US.

Since then, Laurent has accumulated over 12 years experience in strategy consulting for companies such as A.T. Kearney, Accenture, Altis (now part of Cap Gemini Ernst & Young) and Metis Strategy LLC in Washington, DC.

Laurent developed innovative tools derived from strategy consulting to enhance the wine tasting experience and started GiraMondo Associates LLC in 2004 after designing and presenting well over 150 wine tasting seminars for wines from France, Italy, Portugal, Spain, Chile, Argentina, Australia, South Africa and of course the United States. He is currently writing a book on Wine Economics.

Laurent holds a Ph.D. in Economics from the University of Paris XIII. He is also a graduate of the Fletcher School of Law & Diplomacy at Tufts University and of the Ross School of Business from the University of Michigan at Ann Arbor. Laurent was an adjunct professor of international business at the Flecther School of Law and Diplomacy (Tufts University) and is currently a visiting lecturer at the Fuqua MBA (Duke University) and the Bordeaux International Wine Insitute (Bordeaux, France). He is an experienced public speaker with recent presentations for the Smithsonian, the Metropolitan Cooking and Entertaining Show as well as trade conferences such as Winevolution in Paris.

Laurent is a member of the Society of Wine Educators and the American Association of Wine Economists.


  1. […] Laurent Guinand, PhD […]

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